ATLANTA — Fleshlight has agreed to enter a direct collaboration agreement with IMbesharam.com to re-launch and expand the market for their signature pleasure product devices in India.
IMbesharam.com — which has represented Fleshlight in India for a decade — is now set for a direct collaboration with the global pleasure product brand, a rep explained.
“In a country with bans on porn content and distribution, societal and cultural nuances that restrict sale and distribution of adult products and a undefined laws applicable to sale and purchase of sex toys, IMbesharam continues to build, retain and expand a remarkable leadership position as the one stop shop for every premium international brand in India,” the rep added.
IMBesharam COO, Raj Armani met with Fleshlight Global Sales Director Miguel Capilla earlier this year and they agreed to the new arrangement.
“With the success of IMBesharam campaigns done over the last few years with Kiiroo, Lovense, 50 Shades of Grey, and many more,” the rep explained, “both the companies are positive that this new collaboration will help Fleshlight to penetrate deeper in to the Indian market and expand its customer base.
To cater to the Indian buyers, Fleshlight will also introduce a direct link on their website, to make purchase from their official Indian distributor, IMBesharam.com
Armani said, “If you Google ‘Fleshlight India,’ you will see us already on the top. That’s the result of 10 years of promoting the brand in India.”
Armani added that IMBesharam “also realized that Fleshlight has immense sales opportunities as it gets high traffic from India, so we are formalizing a partnership with Fleshlight to combat and delist non-genuine and fake listings, clean up the ecosystem of unauthentic copies and replicas.”
Armani added that another aim of the new arrangement is to convert the qualified traffic that lands on Fleshlight.com from India in order to redirect it to IMbesharam.com.
“We hope this would increase our order volumes, decrease cost of imports and thereby reduce the pricing thus making it more affordable and accessible to the Indian customer,” he noted.
Capilla added, “We are thrilled to announce our new partnership with IMbesharam to distribute our products in one of the most exciting and rapidly growing markets globally. The demand for our products in India has been remarkable, and this alliance will allow us to better serve this dynamic market. IMbesharam’s deep understanding of the Indian customer base, coupled with their innovative approach to e-commerce, makes them the perfect partner for us as we expand our reach. We believe this collaboration will not only bring our products to a broader audience but also provide us with valuable insights into the preferences and unique needs of Indian consumers.”
Capilla said that Fleshlight is committed to adapting its offerings to suit the cultural and market-specific demands of India.
“This partnership marks a significant step in our growth strategy, and we are excited about the opportunities it brings,” he concluded. “Together with IMbesharam, we look forward to building a strong presence in India and continuing to innovate in ways that resonate with our new audience.”
For more information, visit IMBesharam.com.